Creating the new is what humans do

Our desire and ability to create the new is something that sets us apart from the rest of the animal kingdom.

Birds create nests, beavers create dams and spiders create webs, but birds can’t create webs, beavers can’t create nests, and spiders can’t create dams.

We humans, however, can create just about whatever we choose, although creating a web page is easier than creating a web. Not only are we driven by an urge to create relationships, families, homes, businesses, institutions, cathedrals and works of art, but we are endowed with the necessary equipment for doing so.

The human is a rig for creating the new
The part of ourselves situated above the heart is concerned with imagining possibilities for value generation and world enrichment. The part located below the heart is concerned with manifestation and potential realisation.
Evoke, embrace, embody, enact

The three being modes

The three modes of being – intent, openness and groundedness – are nouns.


Intent is a heartfelt desire to enrich the world, an altruistic orientation, a determination to utilise our value generation potential to the full. Each heartbeat is an affirmation of our overarching purpose of generating widespread value, meaning and joy.


Openness means being ready to receive the emanations of the unmanifest in the form of rudimentary ideas and glimpses of new possibilities. Openness is activated through an attitude of innocence, surrender and welcoming.


Groundedness means remaining firmly rooted in the physical realm (“the sum total of everything that meets the eye, and everything the intellect can conceive of” – view source) so that we can utilise its institutions and infrastructure for altruistic purposes.

The tripartite state of intent, openness and groundedness forms the bridge between the unmanifest and the manifest, thereby activating the faculty of creative imagination, the source of truly original ideas with world enrichment potential.

The four doing modes

The four modes of doing – imagining, embracing, enlivening and manifesting – are verbs. They are activities undertaken in order to conceive, develop and birth a new creation and realise its value generation potential.


Conceive a potent value generation possibility in the form of a rudimentary concept.


Say yes to the work that lies ahead and have faith that success will be forthcoming.


Give the concept embryonic form and infuse it with life.


Through unconditional service, birth the new creation and realise its value generation potential.

The relationship between the human rig and The Creative Lifecycle

The relationship between the human rig and The Creative Lifecycle
Read about The Creative Lifecycle


“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last you create what you will.”

George Bernard Shaw

Further reading

The creative triad: the practitioner, the manifest and the unmanifest

Edward Matchett, design genius

Synthetic and creative forms of imagination