Now-to-new is an umbrella term covering innovation, change, problem solving, development, and other activities involving a shift from the present situation (Now) to what’s needed instead (New) with the aim of generating value.

Now-to-new: what’s it all about?

The relationship between now-to-new and design thinking

Further reading

Synthetic and creative forms of imagination

The Creative Lifecycle

The human is a rig for creating the new

Readiness work

Rich co-creation

Specifying the value your new creation will generate
In this article you can read about the V-Spec tool mentioned in the graphic

The three now-to-new work modes

Work that enriches the world calls for unconditional service