Why beneficiary and not the more widely-used term stakeholder?
A stakeholder is “one who is involved in or affected by a course of action” (Merriam-Webster).
A beneficiary, by contrast, is “a person who benefits or is expected to benefit from something” (Merriam-Webster).
So beneficiary is often the right term to use in a value-focused now-to-new context.
And there are occasions when stakeholder is more suitable.
Elsewhere on this website you may encounter the terms beneficiary group and beneficiary set.
A beneficiary group is a cluster of individuals or organisations gaining value from an enterprise in the same way, such as customers, community members, suppliers and investors.
A beneficiary set is the complete set of beneficiary groups for a given enterprise.
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Jobs-to-be-Done Theory and the Value Proposition Canvas
What is value and how is it generated?
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