Jack Martin Leith

Now-to-New is a term I came up with in the early 1990s to denote a shift from the current situation (Now) to what’s need instead (New).

Read the story of how Now-to-New came into existence

Back then, Now to-New was just an umbrella term covering innovation, change and problem solving work.

It evolved into a practical philosophy and collection of methods for transcending the mundane, creating the new and generating significant value for customers or users and other beneficiaries.

The Now-to-New approach is founded on insights gained during my lifelong inquiry into how the new comes into being and how this changes into that, beyond prevailing theories and methods.

I was able to put my discoveries into practice during three decades spent providing consulting services in the areas of breakthrough innovation, system-wide change and multi-stakeholder co-creation, working in the UK and internationally with global corporates, government bodies, other public sector organisations, social enterprises, arts organisations, charities, startups and consulting firms – top tier and boutique.

This website is where I share my findings with open-hearted, value-fixated creators of the new.

Please send me a note if you have any questions or observations.

About Jack Martin Leith

Making the transition from design thinker to newcreator

Now-to-New: origin and evolution

Some actual Now-to-New projects selected from my casebook

Examine a typical Now-to-New project from start to finish

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