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Human beings are built for creating the new by means of mind, body and spirit.
Mind, Body and Spirit correspond with Thinking, Doing and Being
Innovation models are useful but they are maps, not the territory we experience.

Change is not a journey – that’s just a metaphor – so we must treat maps with caution.

In order that our innovation map resembles the real world more closely, we need a corresponding one that lives in our body, as depicted below.

Now-to-New project map - innovation mode
This integrated model is the result of the extensive research, deliberation, experimentation and real world testing I undertook over the course of 45 years.

In the next image you can see how the newcreator’s embodied model incorporates mind, body and spirit.

Embodied Now-to-New process
Mind is represented by the horizontal plane and Body by the vertical plane.
Spirit is channelled via the Openness–Love–Groundedness trinity.
Dual torus image sourced from Michael C Grasso and decoloured | View source and read about Grasso’s Menorah Matrix
Be aware that mind-body-spirit is nothing more than a convenient fiction. Each one of us is an undivided whole, and the abstracted parts work together in ways we will never fully understand.

It is important to maintain the awareness that the systems view itself is also just another map that, as Alfred Korzybski put it, should not be confused with the territory. We can reduce the world to a whole just as easily as we can reduce it to a collection of parts.

Daniel Christian Wahl, [6 Key Questions in] Whole Systems Thinking, an excerpt from this book, Designing Regenerative Cultures

Jump ahead

Read about the newcreator’s:

Mind

Body

Spirit

The newcreator’s mind

Mind is represented by the horizontal plane.

Embedded Now-to-New model - Mind
The comparison chart below is based in part on the work of Iain McGilchrist, a psychiatrist, neuroscience researcher and writer best known for his brain lateralization hypothesis. This supersedes the debunked yet still prevalent split-brain theory developed in the 1960s by Roger Sperry and others.

Each hemisphere brings forth a distinct world or perception of reality.

Iain McGilchrist talks about two worlds without naming them.

Carlos Castaneda calls them the tonal and the nagual.

I use the terms mundane world (everyday world, default reality) and primal world (nonordinary reality, an indescribable place of pure perception).

MUNDANE WORLD
Brought forth by brain’s left hemisphere
PRIMAL WORLD
Brought forth by right hemisphere
Power and control are prevalentWe are in the flow of life
We seek certaintiesLiving in faith, we imagine fruitful possibilities
Everything can be named, described and situated on the arrow of timeAs soon as we name something it becomes a thing and therefore part of mundane world
“The Tao that can be told is not the eternal Tao” —Tao Te Ching
There is no arrow of time, only the present moment
Our lives are experienced at one stage removed, like watching a video rather than the live performanceLife is visceral and experienced in the raw: unfiltered, uncodified and unconceptualised
We know the mapWe know the territory
Abstract concepts are treated as actual things that can be created
and manipulated
Abstraction, reductionism and reification are absent
Generative thought and action are constrained by a barrage of rules, norms, mores, codes, beliefs, dogmas, narratives and ideologiesLife is visceral and experienced in the raw: untamed, unfiltered, uncodified and unconceptualised
We are domesticated and apart from nature
We are untamed and part of nature
We deploy synthetic imaginationWe deploy natural imagining
Download slides providing additional information (pdf)

Two forms of imagination

Synthetic imagination and natural imagining
Read more

Iain McGilchrist and his brain lateralisation hypothesis

Jill Bolte Taylor, a neuroscientist who experienced her brain’s left hemisphere shutting down

Synthetic imagination and natural imagining

The newcreator’s body

Body is represented by the vertical plane.

Embedded now-to-new model - Body

Seven powers

Newcreators have at their disposal seven powers, each associated with a particular part of the body.

These are outlined in the table below.

How I identified the newcreator’s seven powers

Three superpowers

The three activating powers (coloured pink in the previous image) combine to form a superpower named Transcend the Mundane.

The four creative powers (coloured green and gold) combine in pairs to form two further superpowers: Create the New and Enrich the World.

When Transcend the Mundane is activated, the other superpowers also become active with their constituent creative powers ready to be deployed.

POWERTYPE OF POWERSUPERPOWERPURPOSEASSOCIATION 1
OPENNESSActivatingTranscend the MundaneConnecting to the nonmaterial realm — ‘Heaven’Crown
IMAGINATIONCreativeEnrich the WorldImagining a world enrichment possibility and a way of actualising itThird eye 2
CONCEPTUALISATIONCreativeCreate the NewDevising something 3 that will generate the imagined valueThroat
LOVEActivatingTranscend the MundaneExperiencing an ever-present desire to enrich the worldHeart
MATERIALISATIONCreativeCreate the NewGiving the creation 3 tangible form and introducing it to the world at largeSolar plexus 4
REALISATIONCreativeEnrich the WorldBringing the creation to fullness and realising its value generation potentialPC muscles 5
GROUNDEDNESSActivatingTranscend the MundaneConnecting to the material realm — ‘Earth’Tailbone
1. This refers to a metaphorical association, not a literal location.
2. The mythical third eye is located between the eyebrows.
3. The new creation might be a product, a service, a facility, another form of value generator, or, when undertaking change or problem solving work, an intervention designed to bring forth the desired reality (graphic).
4. Situated below the diaphragm and above the navel.
5. The PC (pubococcygeus) muscles are what we use to control urine flow.

From possibility to actuality

The powers located above the heart (Openness, Imagination and Conceptualisation) are for envisioning possibilities, conceiving high potential ideas and elaborating the ideas into concepts.

The powers located below the heart (Materialisation, Realisation and Groundedness) are for evolving concepts into fully-formed value generators, introducing them to the world, bringing them to fullness and realising their value generating potential.

The newcreator’s spirit

Spirit is represented by the heart, where the horizontal and vertical planes intersect.

Embedded Now-to-New model - Spirit

To be spirited is to have a force that brings you up, that animates you out of inertia.

Shabaka Hutchings, jazz musician and composer, in The Guardian | View

Spirit is the animating force throughout creation. An unseen force that is life, the divine, the nagual, the light. To live a spiritual life is to identify oneself as the animator of creation, rather than as creation.

Allan Hardman | Visit website
The heart is where we experience intent as love, specifically as an ever-present desire to enrich the world.

Intent, love and spirit are associated with primal world and sensory experience, whereas labels, definitions and descriptions are abstractions emanating from mundane world.

Faith (“a critical but curious mind’s readiness to adopt a reality model — even if provisionally — for which there is less than absolute, empirical proof” – Jay B. Gaskill, The Dialogic Imperative) is the irreducible precondition for acknowledging, activating and deploying the seven powers.

Read more about the imperative of faith and believing without believing

Transcending the mundane

Transcend means to rise above or go beyond the limits of.

It also means to triumph over the negative or restrictive aspects of.

It does not mean to shun.

The newcreator transcends the mundane by:

Feeling connected to the nonmaterial realm (power of Openness)

Being open-hearted (power of Love)

Feeling connected to the material realm (power of Groundedness)

Transcending the mundane
Once we have transcended the mundane, the creative powers of Imagination, Conceptualisation, Materialisation and Realisation (of potential) are fully activated and ready to be deployed.
Embodied Now-to-New process
Mundane world.
Primal world.
Synthetic imagination.
Natural imagining.

Each has an equal part to play.

Primal world is not the place to be when completing your tax return or shopping for groceries.

Read the article: How might we transcend the mundane and activate natural imagining?

Read more

External sources

Creative Practices Embodied, Embedded, and Enacted in Architectural Settings: Toward an Ecological Model of Creativity
by Laura H. Malinin, Director, Nancy Richardson Design Center, Colorado State University, Fort Collins, CO, USA

How Radical Is Embodied Creativity? Implications of 4E Approaches for Creativity Research and Teaching
by Laura H. Malinin (as above) | Frontiers in Psychology, 2019; 10: 2372

Embodied Innovation by Tirza Hollenhorst

This website

How I identified the newcreator’s seven powers

Iain McGilchrist and his brain lateralisation hypothesis

Jill Bolte Taylor, a neuroscientist who experienced her brain’s left hemisphere shutting down

Synthetic imagination and natural imagining

Examine a typical Now-to-New project from start to finish

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