Bryan Coffman
Bryan Coffman is a director at PricewaterhouseCoopers Experience Center, where he practices as an architect of multi-day co-creation experiences. Prior to joining PwC he was a partner at Sente Corporation, and at InnovationLabs. Earlier, he was employed as a knowledge worker at MG Taylor Corporation, the originator of the acclaimed DesignShop method. While there, he authored the article Anatomy of the creative process, from which the quoted text is excerpted.
John Steinbeck
John Ernst Steinbeck (1902 – 1968) was an American writer. His books include Cannery Row, East of Eden, Of Mice and Men and The Grapes of Wrath. He won the 1962 Nobel Prize in Literature and has been called “a giant of American letters”.
View the Wikipedia entry for John Steinbeck
Mind, body and spirit
Human beings are built for creating the new by means of mind, body and spirit.
Be aware that mind-body-spirit is nothing more than a convenient fiction. Each one of us is an undivided whole, and the abstracted parts work together in ways we will never fully understand.
Read more: Slide 16 notes — The pitfalls of abstraction and reification
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